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HealthSecrets
Affiliate disclosure

How product links and commercial relationships are handled on this site.

Some links on the site may generate a commission if a reader purchases through them. This page explains how that works and what guardrails are supposed to limit commercial distortion.

Commerce boundary

Disclosure is necessary, but the page still has to earn trust structurally.

Affiliate pages should explain how commissions work while also making it obvious that product sections need evidence, fit, tradeoffs, and visible limits before any CTA.

Commission visibility CTA after context Reader-first guardrails
1
Disclose

Say clearly where commissions may exist instead of hiding them in the footer.

2
Justify

Explain why a product is on the page, who it fits, and what its tradeoffs are.

3
Constrain

Keep the commercial layer subordinate to the educational and evidence layers.

Affiliate links are common across health publishing because they help fund writing, design, hosting, and platform work. They also create obvious incentive risk. The only defensible approach is to disclose that risk clearly and design pages so readers can see the recommendation logic, not just the CTA.

If a page includes affiliate links, it should also make the tradeoffs and limitations visible.

Selection logic

Product recommendations are supposed to earn their place.

  • +Formulation quality, dosage logic, testing signals, ingredient transparency, and fit for the article topic matter more than brand familiarity alone.
  • +Pages should explain who a product is for, what its tradeoffs are, and when the best answer may be to wait or skip the purchase.
  • +Affiliate availability should not be the only reason something appears on the page.
Disclosure is necessary, but it is not enough. The structure of the product section still has to make weak reasoning obvious.
Limits

What this disclosure does not mean.

Disclosure does not guarantee perfect neutrality, and it does not mean every recommendation is automatically correct. It means the commercial relationship is being made visible so the reader can evaluate the content with the right context.

It also does not mean that every outbound link is an affiliate link. Some links are citations, references, or purely educational resources.

Is every outbound link an affiliate link?

No. Some links point to studies, institutional references, or educational pages. The existence of outbound links alone does not mean the page is purely commercial.

Does disclosure remove the conflict?

No. It only makes the conflict visible. The page still has to earn trust through structure, context, and transparent tradeoffs.

Can a page recommend doing nothing?

It should when that is the better answer. A credible page has to be willing to say a purchase is unnecessary or premature.

Commerce guardrails

The page should still be readable if you ignore every CTA.

  • +Recommendations should explain formulation fit, dosage logic, and practical tradeoffs before the CTA.
  • +Affiliate availability should not be the reason a product exists on the page.
  • +Pages should remain willing to recommend waiting, skipping, or using a non-product approach.
  • +Commercial links should not replace citations, warnings, or evidence summaries.
Next step

Need the broader standards too?

The About page and editorial policy explain how disclosure fits into the rest of the publishing system.